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Goldilocks Bakery & Restaurant Back in Cerritos

By Rico Dizon

After about a year of absence, the famous Goldilocks name especially among Filipinos has resurfaced in Cerritos. This time, with a grand opening of its bakery and restaurant in a big commercial center on Artesia and Norwalk Boulevards.

“This is our second second effort to restart the Golden Renaissance of Goldilocks here in Southern California and we are continuing to grow and expand our presence both in North America and around the world,” said Louie Ortiz-Luis, president, Goldilocks Retail Group Operation for Southern California. The company will be celebrating its 50th anniversary next year.

Goldilocks bakery & restaurant has been existing for many years around town, originally in the City of Artesia on Pioneer Boulevard near the corner of Artesia Blvd. Then, it moved to Cerritos at South Street and Gridley Avenue until that store changed its name to Leelin Bakery & Cafe in early April of 2014.

During last week’s grand opening of the new Goldilocks in Cerritos which was attended by Cerritos Mayor Carol Chen together with members of the City Council, and Philippine Consulate General in Los Angeles Leo Herrera-Lim, Milagros Yee, 84, one of the original founders of Goldilocks that begun in the Philippines almost 50 years ago, said, “This all started with me and my sister Clarita baking in our family kitchen in Manila. The business venture has grown into something bigger.”

“We are just delighted to have the Goldilocks name once again in Cerritos,” said Mayor Chen while Fil-Am City Council Member Mark Pulido had this to say, “One of the best places to learn more about Filipino culture and cuisine is here at Goldilocks.” Philippine Consulate General Herrera-Lim noted on the familiarity and comfort that the Goldilocks brand has provided Filipinos everywhere.

Todate, there are 465 Goldilocks stores all over the Philippines, 11 in California, one in Las Vegas, three in British Columbia, Canada, and five in Thailand. “Success is the result of preparation, hard work and learning from failure, remarked Mrs. Yee’s son Robert who share the Goldilocks vision to have 500 stores worldwide by 2016.

One customer has noted that at the back of Goldilocks recipe book it reads, “We clarify that Leelin is not in any way affiliated and connected with Goldilocks and its products.”

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