Cali has always been open to new ideas and technology. Now, that includes paying for your next luxury car with Bitcoin. In Fresno, a dealership owned by former Major League Baseball pitcher CJ. Wilson now lets customers buy exclusive cars using cryptocurrency. This fits perfectly with the spirit of the Golden State, as crypto adoption continues to grow across sectors. Although it might seem like a small step, Wilson says the response was positive.
Just a few years ago, the idea of buying a car with Bitcoin seemed unthinkable. But in California, it’s becoming a reality.
At Wilson’s luxury dealership in Fresno, crypto payments are happening regularly. This attracts customers from around the globe. Many rich individuals, who have collected digital assets over time, want to spend crypto on luxury cars. The process of buying a car this way is usually faster than traditional bank transfers. And, because crypto isn’t limited by borders, it makes international sales quick and simple.
A growing number of industries are doing similar models. One example is crypto casinos, where users place bets or access services using digital currencies. These platforms usually offer fast transactions, more privacy, and access to a global audience. As a result, they are normalizing the everyday use of crypto in the entertainment industry.
This shows that people are becoming more comfortable with using crypto. Tech analyst Priya Bhandari notes that people are no longer just holding onto crypto, but actively spending it. They use it across different industries, such as purchasing cars or enjoying online services.
For Wilson, buying cars in Bitcoin is a practical move, which was driven by customer demand. Recently, he sold a Lamborghini to a buyer in Hong Kong, and the transaction was entirely paid in Bitcoin. He expects an increase in these types of transactions.
Wilson thinks that cryptocurrency is not about trading anymore; he says that people want to use it. And there are many reasons for that – transactions in crypto are smooth, especially through services such as BitPay. Most of the buyers are young and tech-savvy, and they appreciate being able to use assets they belong to, without going through a bank.
However, not every business is ready to use crypto transactions and take the risk. Despite progress, crypto regulations in the U.S. are still evolving. Cryptocurrencies are known for the fluctuations of their value, and for many businesses, these fluctuations can pose a financial risk. And while blockchain is secure, crypto wallets and exchanges can still be hacked, without serious cybersecurity measures.
California’s crypto future depends on how the state chooses to regulate the industry.
Two key laws are on the horizon, and they are expected to reshape the state’s growing digital economy.
The first is the Digital Financial Assets Law, which is expected to take effect by mid-2026. It will require crypto-based companies to register with the state’s Department of Financial Protection and Innovation. This law is aimed at increasing transparency and consumer protection.
Additionally, the recently updated Digital Assets Act (AB 1052) is already changing the way crypto is used in everyday transactions. It guarantees the right to hold digital assets independently and stops local governments from banning or taxing their use. These are two advantages for businesses like Wilson’s, and, for instance, those in the crypto casino industry.
Wilson’s dealership is not the only example of a business where crypto is a usual payment method. Some cafes and wellness centers in San Diego accept Bitcoin and stablecoins for their services regularly. Even some popular events at Coachella allow crypto-based tickets and merchandise sales.
Customers can reload their Starbucks cards with Bitcoin through the Bakkt app, and buy coffee in crypto. First California Escrow enables buyers to buy property using digital assets. Even Sacramento Kings accept Bitcoin for game tickets and merch.
The real question is: what is driving this wave?
As we know, Cali is considered the most technologically advanced state in the world. But, the culture of the people living there is another reason why crypto is used for everyday purchases.
The state is full of early adopters, such as innovative startups in Silicon Valley, or digital influencers in Hollywood. They all love trying out new trends. Therefore, crypto fits perfectly with California’s mix of cutting-edge technology and a relaxed lifestyle.
As crypto payments are becoming more common in California, the road ahead includes opportunities and obstacles. Businesses who are willing to adopt digital currencies can gain access to a new class of global and tech-savvy customers, who value innovation. But, on the other hand, other businesses must invest in education, cybersecurity, and safe payment infrastructure to avoid problems.
Additionally, clear regulations are essential for long-term stability. As more industries experiment with crypto, lawmakers, tech developers, and business leaders must collaborate.
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