According to a survey from mobile location firm Retale, 60% of clicks on mobile banner ads are mistakes. Users most often encounter banner ads when checking the news (65%), using social media (50%), playing games (47%), watching videos (45%) and listening to music (45%).
Consumers’ fat fingers have been a perennial problem for mobile advertisers. It’s a combination of the small amount of real estate available to advertisers on any given mobile device as well as fingers slipping, or a hard-to-press close button.
After accidentally clicking an ad, most respondents said they felt annoyed (68%), frustrated (45%), or angry (22%).
Read Mediapost story, click here>>
Auto Amazon Links: No products found. WEB_PAGE_DUMPER: The server does not wake up: https://web-page-dumper.herokuapp.com/ URL: https://www.amazon.com/gp/top-rated/ Cache: AAL_048d91e746d8e46e76b94d301f80f1d9
Subscribe to get the latest posts sent to your email.