New Concept Store to Offer Urban Chic Collection of Apparel and Home Goods
Goodwill’s new concept store – Edgar & James, A Curated Collection By Goodwill – is opening its doors in Bixby Knolls in late 2016 or early 2017 (pending permit approval). The new Edgar & James store will be located on Atlantic Avenue, just north of Carson Street in Bixby Knolls. The specialty store will offer urban, industrial and farmhouse chic all in one amazing store.
To showcase its distinct retail concept, the Edgar & James storehouse and logo are branded differently than existing stores of Goodwill, Serving the People of Southern Los Angeles County (SOLAC). Edgar & James’ store design will have an on-trend industrial and urban appeal. The Edgar & James logo is an elegantly designed mix of fonts that are followed by the phrase, “A Curated Collection By Goodwill.”
An Edgar & James branded donation center will be stationed adjacent to the store. The new store and donation center will be based in the same building space that was previously occupied by a Trader Joe’s store, which relocated to a nearby shopping center earlier this year.
Bixby Knolls will serve as the second site where an Edgar & James store operates. In March 2016, Goodwill SOLAC opened its very first Edgar & James store in Redondo Beach, which has been well received by local residents, community leaders and the media. The planned Edgar & James site in Bixby Knolls has already generated widespread support among the local civic community.
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