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60% Of All Mobile Banner Ad Clicks Are Accidents

According to a survey from mobile location firm Retale, 60% of clicks on mobile banner ads are mistakes. Users most often encounter banner ads when checking the news (65%), using social media (50%), playing games (47%), watching videos (45%) and listening to music (45%).

Consumers’ fat fingers have been a perennial problem for mobile advertisers. It’s a combination of the small amount of real estate available to advertisers on any given mobile device as well as fingers slipping, or a hard-to-press close button.

After accidentally clicking an ad, most respondents said they felt annoyed (68%), frustrated (45%), or angry (22%).

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