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By Kristin Grafft
Look out Honda drivers, because free things could be coming your way, especially if you live in the Cerritos area and you are in the need of a full tank of gasoline.
Since 2007 Southern California Honda has changed the way they advertise through the “Helpful Honda Campaign.” Instead of billboards and commercials Honda is simply giving back to the community and rewarding Honda customers, and the campaign has focused in on different gas stations in and around Cerritos during the past few weeks.
“SoCal Honda is trying to change the perception of what a car dealer is,” said Alex Hill, one of the many iconic, blue-shirt-wearing, ‘helpful Honda people’.
The most recent ‘reward’ for Honda drivers was the “free gas” in these days of $4 per gallon and higher. The helpful associates in blue showed up at three different gas stations in the Cerritos area on Thursday, September 26 ready to pump out $2,000 worth of gas into Honda vehicles.
Hill said it’s all about surprising the customer and rewarding them. “Especially today,” he said, “today is all about rewarding the Honda driver.”
Robert Aldemita had been following Honda on Twitter and has known about these events for a while. He said that he received free gas one other time and has been trying to get in on it again, but kept missing them at other locations.
“You guys gave me such a good morning! Thank you so much!” Aldemita said repeatedly as they filled up his gas tank.
In addition to giving away free gas, Southern California Honda also enjoys showing up to events, like Dodgers games, to surprise Honda drivers with free parking and the opportunity to win an upgraded seat through a raffle on twitter. They have also been known to give away LA Galaxy tickets.
However, Southern California Honda is also committed to rewarding and helping out the community at large.
Honda associates can be seen at homeless shelters, animal shelters, food drives, and blood drives.
They have even been found at UCLA helping new students move into their dorms, at the Fair picking up litter, at the Zoo handing out ice cream, and at grocery stores unloading purchases for unsuspecting shoppers.
Recently Southern California Honda has been “Helping the Helpful.” During the month of September they focused on firefighters by delivering complimentary lunches and other good deeds. In October they will be focusing on children’s hospitals.
“The program is constantly expanding because Honda sees that it’s working. It feels different working for Honda – I know that it’s still part of a marketing campaign, but if you’re going to be spending money on marketing it might as well be for a good cause,” Hill said.
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